Indiana law allows families to choose which school to attend. The report found 100,000 families chose a school outside of their neighborhood.

"Tax credit scholarships" are a twist on vouchers. Florida's program is one of the largest in the country, serving 92,000 students.

As it stands, Trump doesn't have much of a record on education, but Vice President-elect and Indiana Gov. Mike Pence has a lengthy one.

More choice, no Common Core, and a gutting of the U.S. Education Department.

In a speech Thursday, Donald Trump said he would allocate $20 billion to states to support school choice opportunities.

School choice has given birth to a new reality for public schools: with education competition, comes the need for education marketing.