Day
to Day, NPR’s one-hour weekday
newsmagazine, debuted on WFYI
in late July 2003. Host Alex Chadwick
took a break from his hectic schedule
to answer some questions about what
it takes to launch a new daily NPR
show.
Q. Producing a daily newsmagazine
is no easy task. What is involved
in preparing to debut a new program?
A. Why did I ever agree to do this?
Let’s just say it’s been
an intense experience!
On top of the usual launch pressures,
we’re trying to rethink how
newsmagazines function – not
because we believe there’s
anything wrong with All Things Considered
or Morning Edition, but because the
media world changes, audiences change,
experiences change, and we want to
understand and, in some way, reflect
those changes.
Here’s a beginning. We are
basing this program in Los Angeles,
a decision that creates both obstacles
and opportunities. NPR knows how
to produce our shows out of Washington,
but this is a new setting with new
challenges – some of which
will strike you as ridiculously mundane,
but which nevertheless are the things
we actually grapple with: how do
we begin to assemble a new reference
library; should we keep our data
in electronic form or do we need
books and papers, what about music
and archival sound CDs; where do
we store everything? The really hard
questions are philosophically demanding:
what are we about, what is this program;
how do we achieve political diversity
along with an ethnic and cultural
mix that speaks to and from our audience?
|
|
Q. What challenges and rewards have
the months of prep work brought you
and the Day to Day team?
A. It’s all challenges at this
point. The rewards are to come as
we develop a show on the air in a
process that involves our editors,
our writers, our audio engineers,
our producers, the stations …and
the audience. There really are enormous
rewards in public radio journalism – the
ability to speak to and hear back
from listeners who are concerned
with the world and their communities,
and who count on us to deliver news
programs that are thorough, fair,
insightful, and that also offer a
kind of audio storytelling that has
come to matter to them. One of the
delights of this new program is welcoming
back to public radio some old friends
who are returning to us after some
years away working for other media
institutions. We know why they’re
coming back…there’s just
no place like this, and there’s
no other audience like this.
Q. One of the challenges you face
in launching a new midday news program
is changing potential listeners’ habits.
What would you say this program has
that will draw listeners to include
it in their personal time?
A. When there’s an ongoing
crisis, you don’t want to go
eight hours without reassurance,
and these days, various crises are
so ongoing that the need for a reliable
source of midday news is pretty constant.
Aside from news, we’re interested
in the ideas, beliefs, and behaviors
that shape American life today, and
we’re going to explore them – how
to buy a used car, what a dreamy
kid thinks about doing on vacation,
how one weighs the supposed health
benefits of a glass or two of wine
against the far too common tendency
to make that four or five glasses.
We’ll cover popular culture – our
studios are only about a mile from
one of those great Hollywood dream
factories. And I think there’s
going to be a real interest in the
voices and perspectives that we’ll
get from Slate Magazine; I think
the NPR audience is going to really
turn on to these people – they’re
not just smart, they’re also
funny.
Q. As you mentioned, NPR is collaborating
with Slate Magazine on Day to Day.
How will Slate contribute?
A. NPR’s idea for a new newsmagazine – our
first in a generation – was
already an exciting opportunity for
fresh ideas and approaches. Slate’s
participation makes this venture
even more intriguing. I’ve
followed the career of Slate founder
Michael Kinsley for years as a writer
and editor at The New Republic, The
Washington Monthly, and Harpers Magazine.
I think Kinsley’s insights,
his perceptive understanding of how
public life works and of human nature,
his skill as a writer and instincts
as a reporter make him the leading
journalist of our generation. When
he agreed to join Slate seven years
ago, it signaled to me that online
magazines were going to be a place
of real ideas and excellence. I interviewed
him then for NPR, and I’ve
been an avid reader of Slate ever
since. With current editor Jacob
Weisberg, Slate provides about the
sharpest collection of reportage
and observation in American journalism
today. We’ve been talking for
months now about how our partnership
will work; to be honest, we don’t
have all the answers yet. But we
are going to bring some of the smartest,
best informed voices today to public
radio…for a start-up program,
Slate means that Day to Day begins
with a tremendous asset.
Q. You’ve worked for NPR since
1977 in a variety of positions, and
you have experience working in television – how
has your past prepared you for the
future with Day to Day?
A. Well, I’m used to getting
up early. I can write on very short
deadlines. I was on the creative
team that developed Morning Edition,
so I understand what it takes to
launch a new show. I’ve come
to be able to see and hear stories
everywhere I go, and I’m good
at listening…I have a lot of
faith in the idea of public radio,
and I’ve never lost my interest
and enthusiasm for reporting details
and stories that explain things – explain
them to me, first, because I have
to understand things before I can
explain them to others. I think I
have a pretty common curiosity – that
is, I wonder about the same things
many other people do. It’s
a great fortune for me to get to
explore some of those things; I really
can’t think of anything I’d
rather do. If my work over the years
has amounted to anything, I think
it’s because listeners can
hear how thrilled I still am by what
we do.
|