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A Well-Designed Strategy, Playing to Strengths, Executed with Passion and Pride.

That’s the game plan for three teams when Super Bowl XVLI comes to Indianapolis—the NFC/AFC Champions on the field—and the Super Bowl Legacy Project on the Near Eastside of Indianapolis.  More Than a Game: The Indy Super Bowl Legacy is a half-hour program chronicling the impact of the upcoming Super Bowl on the city, focusing on a section of Indianapolis that is undergoing profound change.

The NFL provides seed money for building a youth center in past host cities. But the local Super Bowl Committee’s visionary leaders wanted to do things the “Indianapolis Way,” to dream bigger and promise to do something no host city has done before: partner alongside a neighborhood already in the midst of transforming their own community.

Near eastside residents developed a strategy for economic and social change that led to the creation of the 2007 Quality of Life Plan, and the Indianapolis Super Bowl Host Committee advanced the community transformation with resources and support.

The astounding result – more than $100 million dollars of investments in the near east side community, anchored by the new $11 million Chase Near Eastside Legacy Center, a fitness and cultural haven for kids and their families.  Other key areas include:

Jefferson Apartments

East 10th St Business Redevelopment

200 Homes Built or Restored

Chase Near Eastside Legacy Center

Indy-east Asset Development, East 10th Street Civic Association and the John H. Boner Community Center have been the lead agencies working with the Indianapolis Host Committee to create a lasting legacy with impact beyond game week.

“One of our neighborhood residents summed it up best,” said James Taylor, Executive Director of the John H. Boner Center on the Near Eastside.  “She said, ‘we want to make sure that folks who lived in our community in the worst of times have an opportunity to remain in our community in the best of times.’”

“It’s like we’ve come out of the darkness and into the light,” echoes Kay Grimm, an Eastside home owner.

Derwin Smiley, Host of The Derwin Smiley Show, worked with Mark Miles, Chairman of the 2012 Super Bowl Host Committee, to develop the concept for this television production that documents the historical successes of the Legacy Project. Smiley believes the show will serve as a blueprint for neighborhood leaders in other communities to reclaim their communities and build a lasting legacy for future generations.

Related Links:
John H. Boner Community Center
The John H. Boner Community Center has partnered with the Super Bowl Host Committee on a number of initiatives, including the Youth Education Town, MIBOR Centennial Project, and other developments to benefit and revitalize the Near Eastside.

MIBOR Centennial Project
MIBOR, the Metropolitan Indianapolis Board of REALTORS, celebrates a century of service in the Indianapolis area in 2012. As part of the 2012 Indianapolis Super Bowl Legacy Project, MIBOR will be involved in building 32 homes in the Near Eastside.

Super Bowl 2012 Host Committee
The home page of the 2012 Super Bowl, including links to all events and activities planned for Indianapolis' hosting of Super Bowl XLVI.

Super Bowl Legacy Project
The Host Committee hopes to foster an enduring civic legacy of positive developments in the community as a result of hosting Super Bowl XLVI.

Youth Education Town
The Super Bowl Host Committee is developing an athletic, educational, and recreational facility on the campus of Arsenal Tech High School to benefit Indianapolis youth in economically disadvantaged areas.

More Than a Game: The Indy Super Bowl Legacy is made possible by Citizens Energy Group, a proud supporter of the Super Bowl Legacy project and dedicated to raising the quality of life in the Indianapolis Community. Produced in cooperation with Sagamore Institute, the 2012 Indianapolis Super Bowl Host Committee and the Derwin Smiley Show.