In rare occasions, a job title can become a term of reverence. This was the case with legendary basketball coach John Wooden. Players and peers frequently referred to Wooden simply as "Coach." John Wooden: They Call Him Coach offers some unique perspectives on the life and legacy of John Wooden. Host Scott Hoke interviews former Purdue basketball coach Gene Keady and Wooden biographer and collaborator Steve Jamison about Wooden’s impact on the game of basketball, and his status as an American icon. The program also offers some unique perspectives from Bill Pfister, who had been a friend of Wooden’s since the 1940’s, and Charlie Harrell, who played against Wooden on a rival basketball team in the 1920’s.